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404 Error
May. 27, 2016
An error message when a page cannot be found on a website.

Affiliate
May. 27, 2016
When you are affiliated with a company or service. Usually by selling/advertising their products/services for a commission on sales.

Below The Fold
May. 27, 2016
The area of the webpage that cannot be seen until the user has scrolled down the page.

Breadcrumbs
May. 27, 2016
A navigation trail on a website that allows you to see where the current page is in the hierarchy/structure.

Cross Site Scripting (XSS)
May. 27, 2016
A security vulnerability in web forms that can be used to inject code & gain admin access.

Dedicated Hosting
May. 27, 2016
Website hosting that is not shared with anyone else. You have a dedicated server serving only your website without sharing resources with other sites.

Ebook
May. 27, 2016
A digital version of a book which can be delivered in a number of formats including PDF or for a device like the Amazon Kindle.

Extensible Markup Language (XML)
May. 27, 2016
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

Footprint
May. 27, 2016
Something that is constant across a number of websites. For example most sites that used the WordPress CMS can be found by searching for the “powered by wordpress” footprint in Google.

Google Bowling or Negative SEO
May. 27, 2016
Maliciously trying to lower a competitors websites standing with Google.

Hacker
May. 27, 2016
A highly skilled computer programmer. Often confused with the term Cracker which is the same as a hacker, but with malicious/illegal intent.

Keyword Density
May. 27, 2016
The percentage a keyword appears on a page in comparison to the rest of the text. If you have 100 words but 3 of those are you target keyword – you would have a 3% keyword density.

Keyword Stuffing
May. 27, 2016
Occurs when a keyword phrase is used excessively throughout a webpage to falsely increase keyword density.

Meta Robots
May. 27, 2016
A meta tag placed in the head section of a webpage to tell search engine spiders whether to index or follow that specific page.

Meta Tags
May. 27, 2016
A collection of tags that include the Meta Title, Meta Description, Meta Keywords & Meta Robots tags that each serve different purposes.

Pay Per Click (PPC)
May. 27, 2016
An advertising model where you pay a set amount for every click your advert receives.

Rich Snippet
May. 27, 2016
HTML tags used to mark up specific data such as a review, review rating, price, address, phone number etc that Google is now using to display directly in search results.

Social Media
May. 27, 2016
A website or application that is used for social reasons such as Facebook.